consulting business

How to get hired for a job as a social media consultant

By Anne Carpenter 12 May, 2023 2 mins read

Here are some tips to help you start your freelance career as social media consultant. Consider the job description and the salary range of your potential consultant. You can read more to learn about the job description and how to become a social media strategist.

Need skills

You should be aware that you will need many skills to become a social media consultant. The most important skill is to be familiar with the different social media platforms as well as their features. These skills can be quickly learned by taking an online course. Social media is a career path that requires continuous learning. Therefore, you need to make sure you keep improving your skills throughout your career.

Creativity is another important skill that a social media consultant should have. It is not enough to copy what your competitors do; you must come up with new ways to engage your audience. You also need to know how to improve conversion rates, which is a key aspect of social media marketing.

Salary range

Social media specialists earn an average annual salary $58,519 (or about $28 an hour). The highest paying job in this field requires a Bachelor's Degree. The average salary for social media specialists in India ranges between Rs 2.5 lakhs and Rs 9.0 million. According to the experience of the social media consultant and the type or project, their salary range will vary. A freelancer can make $15 to $50 an hour, while more experienced workers can make $120 an hour. The cost of long-term projects ranges from $400 to $5,000 per monthly. In addition to hourly rates, monthly social media management fees may vary depending on the agency.

Social media consultants have different salaries depending on where they are located. Some social media experts make as little as $35,000 per year, while others can earn $67,000 per annum. Their clients may need them to create content on social media platforms, build an audience and ensure customer engagement. They may also provide data analysis and customer service.

Job description

Social media consultants assist brands in navigating the Internet and providing guidance. They also assist in the development of effective online media campaigns. They are now an integral part digital strategy. They help brands establish a voice and brand personality online.

Social media consultants must be able build and implement a social media strategy. They also need to keep up with current trends. He/she must also have a creative mind to come up with fresh ideas. You must be socially adept to succeed in this industry.

FAQ

What are the advantages of being a consultant?

As a consultant, you can usually choose when you work and what you work on.

This means that you can work when you want and wherever you want.

You can also easily change your mind, without worrying about losing any money.

Finally, you can control your income and set your own schedule.

Is it necessary to pay taxes on consulting income

Yes, you must pay tax on the consultancy profits. This amount will depend on how much you earn each year.

If you are self-employed, expenses can be claimed on top of your salary. These expenses include rent, childcare and food.

However, you can't deduct interest payments for loans, vehicle depreciation or the cost to purchase equipment.

Only 25% of your expenses can be claimed back if you make less than PS10,000 annually.

You might be taxed even if you make more than the threshold depending on whether your income is contractor or employee.

Employees are generally taxed through PAYE (pay as you earn) and contractors through VAT.

What qualifications are necessary to become a consultant

It doesn't suffice to hold an MBA. You also need to be able and willing to work as a business advisor. A minimum of two years' experience in consulting, training and/or advising a major company is necessary.

You should have had experience working with senior management to create strategy. This would require you to be comfortable with presenting ideas and getting buy in from clients.

A professional qualification exam, such as the Certified Management Consultant (CMC), of the Chartered Management Institute (CMI), is also required.

How much do consultants make?

Some consultants make over $100k per year. However, most consultants only make $25-$50k. An average consultant salary is $39,000 This includes hourly as well as salaried consultants.

Salary depends upon experience, location, industry and type of contract (contractor/employee). It can also depend on whether the consultant has their own office or works remotely.

How do I get clients to my consulting business?

The first step is to find an area you are passionate about. You could choose anything from public relations to social media, but it should be something you love. You might have to start small, such as by finding niche markets like web design. Once you have identified the niche, be sure to fully understand its characteristics. What problems does this solve? Why should people use this? What can you do to support them?

You could also approach businesses directly. Perhaps they are looking for someone who can help them understand SEO and content creation or just need advice on social media strategy.

If all else fails you can offer your services at free events such as conferences or networking nights. This will allow you to meet potential customers without the need for advertising and also allows you to showcase your skills.

Statistics

My 10 years of experience and 6-step program have helped over 20 clients boost their sales by an average of 33% in 6 months. (consultingsuccess.com)
Over 50% of consultants get their first consulting client through a referral from their network. (consultingsuccess.com)
Over 62% of consultants were dissatisfied with their former jobs before starting their consulting business. (consultingsuccess.com)
"From there, I told them my rates were going up 25%, this is the new hourly rate, and every single one of them said 'done, fine.' (nerdwallet.com)
According to IBISWorld, revenues in the consulting industry will exceed $261 billion in 2020. (nerdwallet.com)